Platinum Group

Dogtag Creative were delighted to be asked to design a new brand for Platinum, an independent financial planning and accountancy firm with offices in Belfast and London. This design journey was so much more than simply just creating a new logo, it tells the brand story that communicates who Platinum are and where they are going in the future, it reflects their core values and company vision ‘using insight to empower and improve lives’. 

Platinum operate a firm with absolute integrity and transparency which is illustrated in the brand asset. The brand asset has been designed comprising three building blocks that represent the relationship between their clients and their team. The colours chosen reflect the warm and quietly confident personality ensuring they are always professional and the advice they provide is always in the clients best interest. By engaging with both clients and staff, Platinum Financial Planning have a brand that everyone can identity with and be proud that they were key in creating.